Coke: 1k Songs

Coca-Cola expanded its iconic "Share a Coke" program by adding more names than ever before. To celebrate this milestone, we created 1,050 unique songs—one for every name you could find on a bottle or can.

1000 Name Celebration Case Study

First, people could search for their name, or their friend's name, or their spouse's name, or their dog's name on ShareaCoke.com

Screen+Shot+2017-07-21+at+6.28.09+AM.png

You could then share out a song across social media.

A YouTube channel hosted every single song and subsequent video.

We even made songs for people who had no song.

Screen+Shot+2017-07-21+at+6.32.24+AM.png

We even made custom songs for celebrities. Ryan Seacrest seemed to dig his.

Screen+Shot+2017-07-20+at+10.25.09+AM.png

The campaign even got buzz in the music industry.

Screen+Shot+2017-07-20+at+10.24.17+AM.png

Adage gave it some love as well.

Screen+Shot+2017-07-21+at+7.06.55+AM.png

Don A song for Don. 1/1050

Carolina A song for Carolina. 3/1050

Shantel A song for Shantel. 2/1050

Hannah A song for Hannah. 4/1050

Sorry A song for those who have no song. 5/1050