Other Orangetheory Work
As the Director of Creative I led the in-house creative department for this global fitness brand. My job was to create insightful content that engaged with and excited Orangethoery’s 1 million members.
SUPERBOWL: We created versions of Orangetheory exercises for those looking to get their Orangetheory on while watching the big game. Directed by yours truly
FAQs: There are a number of fan pages on social media dedicated to OTF members so we trolled them then surprised and delighted members with answers to their burning questions. Directed by yours truly.
MARATHON MONTH: We encouraged members to own their style during marathon month and “Get it done, your way.”
ORANGETHEORY MISSES YOU: With studios shut down around the world, we wanted members to know that we missed them.
DAD JOKE TIE: Orangetheory members go crazy for Orangetheory swag so for Father’s Day we made limited edition ties complete with 3 different Orangetheory themed dad jokes.
